For the rebranding of ‘Cools’, a fruit and vegetable store, we infused the brand with a playful, vibrant and energetic identity. The brand color palette reflects the freshness and diversity found in the colorful spectrum of fruits and vegetables. This rebranding strategy was crafted to modernize ‘Cools’ while staying true to its roots, heritage and brand essence. The alignment of brand guidelines ensured a consistent brand experience across all its touchpoints. This rebranding project was part of a school assignment, showcasing our ability to apply strategic thinking and creative solutions to real-world branding challenges.