Wrapped embodies the essence of gift-giving, providing an online gift platform designed for individuals to resell their unwanted Christmas presents. With a vibrant, festive brand identity, we aimed to evoke warm feelings and holiday cheer, inviting users to embrace the spirit of giving and sharing. Every aspect of the brand strategy is crafted to foster a sense of celebration and connection, encouraging users to share and exchange unique gifts during the holiday season. Please note that Wrapped is a project developed solely for a school assignment. The branding, positioning, strategy, campaign strategy, brand identity and web design were all made for academic evaluation and do not represent an actual service.